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FrontRange appoints sales director, gears for growth

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FrontRange Solutions announces the appointment of Nick Perkins as South African sales director. This appointment combined with a number of international acquisitions is an indication that, FrontRange Solutions is positioning itself for strong growth in the South African market.

A 12-year veteran in the technology industry with a proven track record in business development, Perkins will be responsible for all aspects of FrontRange’s local operations, including the implementation of an aggressive growth and investment strategy into both the South African and African markets.
He explains what attracted him to the company: “While FrontRange is generally known for its flagship products Goldmine and Heat, it is growing and expanding and has moved strongly into markets in which I have been operational for some time.”
He says FrontRange Solutions’ acquisition of UK based Centennial Software, as well as that of Germany based Enteo Software, which provides PC lifecycle management solutions, has substantially bolstered its portfolio.
“Goldmine and HEAT are already recognised as world-class CRM and service management solutions, and our powerful, enterprise class IT Service Management solution, ITSM, has garnered significant interest locally, with installations across enterprise customers in a variety of industries. These solutions are complemented by the Centennial and Enteo solutions, which creates a great deal of opportunity for FrontRange within its existing customer base and beyond.”
Perkins explains that he enjoyed an 8-year association with Centennial Software, which provides best of breed Software Asset Management solutions, as well as End Point Security solution, DeviceWall. Most recently, he successfully established a distribution business for Centennial Software in South Africa, providing him with the necessary insight into the value that such solutions offer to the business world and therefore the potential market.
Perkins notes that FrontRange presently has some 600+ customers locally; he is in the process of bolstering the sales force while driving partner recruitment.
“My background in sales says it is necessary to be in front of the customer to listen to their challenges and needs to allow us to provide the appropriate solutions. We will be focussing on marketing our new technologies into a market where there is a certain need; which will take investment and some risk, but I am confident our products will meet customer requirements,” he says.
It is, he says, an exciting time for FrontRange “From a growth perspective, my expectations are high. We are bolstering the organisation to support our objectives,” he says, noting that the company is investing in presales and professional services delivery structures to gear up for strong demand.
“The company has done exceptionally well locally with HEAT, and more recently ITSM, resulting in arguably the largest installed base in the Service Management Solution market. With the addition of Centennial Software and Enteo, FrontRange Solutions are delivering an integrated solution stack, targeted at infrastructure and service management, into a market which spans from the small, medium market, up to the distributed enterprise customers,” Perkins concludes.