Looking to spruce up its YouTube affiliate, Google has purchased online video editing start-up Omnisio for an undisclosed sum.
In a statement on its website, Omnisio's three co-founders say they are "thrilled" to be joining the YouTube team.
"Together, we'll apply what we've learned about the space, and we'll work to develop innovative products and features for the YouTube community," the trio say. "We believe we've only scratched the surface in terms of what's possible with online video, and we are really looking forward to taking the video viewing – and creating – experience to the next level.
"Since launching publicly in March, we at Omnisio have been thrilled to engage with our early community and build innovative applications that push the envelope of online video," they say. "We've been continually surprised by the creative and interesting stuff our users have built on the Omnisio platform – from hilarious video compilations, to witty (and yes sometimes over the top) in-video comments, to informative presentations with slides synced with video.
"The enthusiastic adoption of our tools has exceeded our wildest expectations."
YouTube gushes similar platitudes on its website: "As you probably guessed, we’re big fans of anything that lets people interact with online video and gives the YouTube community the chance to express themselves in creative ways," a statement reads. "New features such as Video Annotations, which allow you to insert comments and information into the video itself, are just one example of how we're beginning to expand what you can do with your videos on the site.
"It’s in this spirit that we’re thrilled to announce Google’s purchase of Omnisio, a small California-based startup that’s focused on making online video more useful and collaborative. The Omnisio team has tremendous technical expertise when it comes to advanced video tools and having this kind of talent at YouTube should help us further explore ways to enhance your YouTube experience."