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SMS to keep mobile users up-to-date on Olympics

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CNN International is using Clickatell to bring mobile SMS coverage of this month's Beijing Olympic Games to fans around the world.

Clickatell has worked with CNN since 2007 to provide a broad range of news via SMS alerts, and is now powering the CNN Beijing 2008 SMS gold medal alert service.
Available now, fans can register from their mobile phones by logging on to the CNN mobile site at http://cnnmobile.com/beijing08 and clicking on "alerts" to begin the registration process. Alternatively, fans can send an SMS text message to +447800001266 and enter the two-letter country code of their choice.
"Given our positive experience with them on our existing breaking news alert service, Clickatell was the natural choice to handle CNN's Beijing 2008 Gold Medal alerts," says Laurel Chamberlain, director of digital media for CNN International.
More than 4-billion TV viewers are expected to tune into the Beijing Olympic Games ­ many of whom can be reached by mobile phone. Avout 2-billion of the planet's mobile phone users are active users of SMS text messaging.
"The Olympic Games give us all a chance to be a part of the global community­ the whole world watching with a hopeful outcome in mind. Clickatell focuses on connecting many types of communities with trusted global brands. Many organisations are utilising the mobile channel to capture new markets and segments," says Pieter de Villiers, CEO of Clickatell.
The free gold medal alert service from CNN will enable fans to get real-time SMS updates with their favorite country¹s gold medal tally. A hyperlink within the alert will give one-click access to exclusive blogs from CNN's correspondents in Beijing, allow users to comment on the Olympics blogs, watch video round-ups of the latest sporting action, visit the events timetable, and upload images or video to CNN-s user-generated service, iReport.