Ericsson has confirmed that Volvo Ocean Race (VOR) fans will be able keep up
to date with the latest race developments via live mobile TV – and through
IPTV in each race village – for the first time this year.
A breakthrough made possible by Ericsson's world-leading technology, race
fans will be able to be right in the midst of the action and enjoy
personalised coverage via a user-controlled camera interface offering
multiple in-port race views.
The ultimate race around the world, the Volvo Ocean Race, gets underway
again this October. Acknowledged as one of the toughest challenges in sport,
the longest journey on this round-the-world marathon is a massive 12 300
nautical mile leg between Qingdao and Rio de Janerio. In-port races will be
held at stopover points in Alicante, Singapore, Qingdao, Rio de Janeiro,
Boston, Galway and Stockholm.
Ensuring that sailing fans never have to leave the race, the
Ericsson-powered Volvo Ocean Race Service will start in October and allow
them to take the latest race information and entertainment services with
them wherever they are in the world. After the first in-port segment of the
Volvo Ocean Race in Alicante, Spain, viewers will also be able to use a
camera selection feature to follow the boat of their choice. The service
also employs first-rate features such as fast-channel switching.
"Ericsson's state-of-the-art mobile technology and these new multimedia
channels will allow VOR fans to enjoy a dynamic mobile experience that is
personalised and interactive – anytime, anywhere and on any device – for the
first time," says Goran Soderholm, vice-president of marketing &
communications for Ericsson's Market Unit sub-Saharan Africa.
"They represent what the next-generation of mobile services is all about:
putting the user in control at the center of the experience."
Ericsson is leading the global technology evolution that enables broadband
anywhere through its one network approach. The Volvo Ocean Race will be a
'live' case study of how to deliver revenue-generating, next-generation
multimedia services from HD through to mobile. Opportunities to discuss the
case study during the race can be taken at the various port stops around the