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SecureData leads RSA’s African drive

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SecureData Security has played a central part in RSA Security's growth into the largest supplier of authentication, encryption and related solutions in sub-Saharan Africa over the past four years.

RSA, the security division of EMC, appointed SecureData as a distributor for sub-Saharan Africa and the Indian Ocean islands in 2004. Since then, SecureData has helped RSA to grow a significant base of customers and resellers throughout South Africa and the rest of the region. During the previous financial quarter, RSA's Sub Saharan Africa business outperformed many emerging markets of the similar size or larger, such as the Middle East.
Rob Watson, country manager of RSA in South Africa, says: "We chose SecureData Security as a partner four years ago because we were impressed by the skills, reseller network and marketing support they could offer us.
"Since then, the relationship between the two companies has grown from strength to strength. As our as a value-added distributor, SecureData built the market in sub-Saharan Africa for us and helped to grow our business here to a size that it justified the opening of a RSA office in South Africa."
"One reason that SecureData and RSA have enjoyed such strong growth in sub-Saharan Africa is that value-added distribution is an excellent model for the region," says David Naudé, identity & access management product manager at SecureData Security. "In a smaller markets, skills are generally more scarce, and distribution companies are required to be more involved from a support and demand generation point of view."
Naudé adds: "RSA is best known for its authentication products, but we plan to step up marketing for products and solutions such as its DLP and Encryption and Key Management suites. We look forward to working with RSA to grow its market share in these areas in the years to come."