Avaya is providing a unified communications solution to NBC Universal in
support of the network's coverage of the 2008 Beijing Olympic Games from

Every two years the NBC Olympics needs a complete, business communications
network set up in a new location – that will be in use for little more than
a month. Demands for high-availability, resiliency and cutting edge
technology are weighed against cost, since once the Games are over, the
equipment goes into storage.
"Working with Avaya, we have our communications requirements and
implementation down to a science," says Bob Kiraly. "We don't have time for
complicated installations and we have zero tolerance for risk. What we do
need are powerful, reliable communications that help manage costs and enable
the NBC Olympics team to do their jobs most efficiently. Avaya understands
that completely."
NBC Olympics took its first leap to IP Telephony with Avaya Communication
Manager running on a server – gateway architecture between the International
Broadcast Center and NBC's Field Shop for the 2004 Olympic Games.
This step produced immediate benefits – including better, more consistent
features for everyone on the network and an easier, faster implementation.
Running its own communications network locally and using IP Trunking between
Athens and its US headquarters help cut operating costs.
At the same time, integrating existing analogue and digital phones NBC
Olympics allowed control over the pace and price of implementing new
technology.  For peace of mind, however, the company elected to run
communications and data along separate, parallel paths.
This year, IP Telephony hits full stride for NBC Olympics with Avaya Gigabit
Ethernet phones landing on more than 500 desks accompanied by another 200
value sets elsewhere in the network. The power over Ethernet phones provide
NBC Olympics with the highest quality audio and the lowest power consumption
of any similar business class telephones on the market today.
Avaya Communication Manager helps NBC Olympics close the distance on unified
communications applications. The company is already enabling greater
mobility by allowing calls made to an employee's extension to also ring
their cellular phone. Now, the new phones also make it even easier for the
team to trigger switch active calls between the desk phone and cellular
device: Employees who need to change locations while a call is in progress
can simply hit a button on the phone to switch the call from the desktop
extension to their cellular device and vice versa.
These phones can also enable one employee to see the availability of others
in his or her workgroup for live calls by displaying names and telephony
presence on the back-lit screen.