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Brown Shoe steps up with SAP


Global footwear marketer, Brown Shoe Company, will replace some of its
multiple home-grown and various third-party applications with SAP Business
Suite applications to provide tightly integrated solutions.

Within the overall SAP Business Suite, Brown Shoe will utilize the specific
industry solution from SAP, the SAP Apparel and Footwear Solution for
Consumer Products package, to help manage the entire supply chain.
The system helps support apparel and footwear companies' growth and
profitability by aligning its information technology (IT) operations on a
single, scalable and flexible platform. The package enables companies to
grow profitability and deliver superior customer value through financial
excellence, improved supply chain efficiency and planning and improved
employee productivity.
The integrated solution will further support Brown Shoe's overall objective
to strengthen its interconnected wholesale, sourcing, retail and e-commerce
business platforms. Brown Shoe also selected business intelligence solutions
from Business Objects, an SAP company, to help close the loop between
business strategy and execution.
"The implementation of the SAP ERP application is integral to our efforts to
create an interconnected business model and leverage our inter-company
synergies to better meet the needs of our customers," says Ron Fromm,
chairman and CEO, Brown Shoe Company. "As a proven, scalable operating
platform, SAP will be a key enabler toward reaching our strategic goals of
becoming the leading fashion footwear marketer."
Greg Tomb, president and CEO of SAP North America, adds: "We are excited to
call Brown Shoe an SAP customer. Brown Shoe needed a business partner to
take its business operations to the next level. We are proud that they
selected SAP to be that partner. By leveraging business intelligence for
real-time decision-making with an integrated business process platform, we
will help Brown Shoe succeed by closely aligning its business strategy and
SAP is a leading provider of business software for the retail industry. SAP
helps retailers of all sizes to understand, anticipate and inspire their
customers, employees and shareholders by delivering results. SAP Apparel and
Footwear is an end-to-end, industry-specific application designed for the
specific challenges apparel and footwear wholesalers face today.
With this software, companies can manage their entire global supply chain,
from procuring raw materials to delivering finished styles, and they are
also better able to manage large volumes of highly-complex master data. By
integrating both in-house manufacturing and outsourcing systems, the SAP
Apparel and Footwear application helps companies ensure consistent quality
and enables the collaboration of marketing, sales and service professionals.
In addition, SAP allows apparel and footwear companies the option of
implementing solutions in a step-by-step approach and therefore providing an
easy, cost-effective means to connect information across their businesses.