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Maximizer to focus on mobile CRM


Driving the mobile CRM wave, Maximizer Software has announced its new mobile
CRM brand – Maximizer Mobile CRM.

To date, more than 1 600 companies worldwide have adopted Maximizer's mobile
CRM solutions, proving the demand in the market for mobile sales and service
solutions for small and medium-sized businesses.
"The new Maximizer Mobile CRM brand underlines our corporate focus in the
growing mobile marketplace. We helped pioneer mobile CRM, so we are aligning
our resources and further focusing on our strengths in this dynamic market,"
says John Caputo, president of Maximizer Software.
"With rapid technology advancements in devices, applications, and network
speed, our customers are rapidly embracing new smartphone solutions to give
field sales and other mobile professionals immediate access to the customer
information they need to strengthen relationships with their customers. We
will continue to
develop our mobile CRM solutions and lead this market, to help customers
close deals faster, increase customer satisfaction and provide more
flexibility for their employees."
Encompassing all of Maximizer's mobile CRM products, the new Maximizer
Mobile CRM brand offers several options for today's mobile devices and
* MaxMobile for BlackBerry or Windows Mobile devices: data is stored on the
device and synchronised with Maximizer CRM in the office.
* MaxLink for Palm devices: data is synchronised between Palm OS device
modules and data in Maximizer CRM modules.
* Wireless Web Access: online, real-time access to Maximizer CRM data
through the mobile device's wireless web browser.
Maximizer Mobile CRM provides access to customers, leads, notes, documents,
schedules, sales deals, and service cases, directly on mobile devices, while
enabling synchronisation with information at the office.