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Nortel does its bit to reduce carbon


Research firm Gartner estimates that 2% of global carbon dioxide emissions
are produced by the information and communication technology industry (ICT).
This includes PCs, servers, cooling equipment, fixed and mobile telephony,
local area networks (LAN), office telecommunications and printers.  That's
on-par with the aviation industry's emissions, Gartner says.

"We are at a critical point in history," says Rick Dipper, leader for
Corporate Responsibility at Nortel and chairman of its Global Green Council.
"Climate change is real and companies like Nortel realise we can use our
technologies to make a real impact to help reverse it."
A comprehensive IT transformation is happening inside Nortel, including the
consolidation of the organisations network of data centers to save energy
costs and related emissions.
From 2003 to 2007 Nortel significantly reduced its number of servers,
accounting to an estimated savings 15 kilowatt hours of energy – the
equivalent of operating 465 000 fluorescent bulbs, four hours a day, for a
Nortel's electronic-waste recycling program sees roughly 97% of all
equipment received from customers and suppliers either recycled, reused or
resold – far exceeding European Union requirements of 75%.
Nortel's Telepresence solution directly reduces the need for business travel
and lowers traveling carbon footprint.  According to the Travel Industry
Association, business travel accounted for 25% of all US domestic travel in
2005. The David Suzuki Foundation estimates that air travel generates 4% to
9% of all human greenhouse gas emissions.
In terms of Nortel's switching products, independent testing by the Tolly
Group concluded that Nortel Power over Ethernet switches were among the
"greenest" in the marketplace – using 56% less power than Cisco devices
tested and 41 percent less power than devices tested from competitors.
Nortel's Green Commute and Teleworking programs encourage employees to use
sustainable travel methods such as carpooling and bicycling when heading
into the office.
Nortel has been working for decades on a two-pillar approach to protecting
the environment: reducing its own corporate footprint and helping reduce
those of its customers through a "design for environment" program that works
to minimise the footprint of every product with the Nortel brand.
Shifting to Nortel's own environmental footprint, the company has been
active in the green movement for decades.
Nortel's Global Green Council is "operationalising" internal environmental
policies through a cross-functional team that centralises decision making
related to the company's green vision, carbon footprint, waste reduction and
major programs. Local Green councils are also in place at Nortel's major
campuses, serving as grassroots committees focused on local environmental
programs and education.
Nortel is actively working with its ICT peers on numerous environmental
initiatives, including:
* The Ethernet Alliance, in which Nortel is a principal member, working to
drive the creation of the Energy Efficient Ethernet standard.
* The Global e-Sustainability Initiative (GeSI), a global partnership of ICT
companies that promotes technologies for a sustainable development;
* The Climate Group, an independent, nonprofit organisation dedicated to
advancing business and government leadership on climate change
* The Carbon Disclosure Project (CDP), an independent organisation, backed
by investment funds representing trillions of dollars, which works to
disclose greenhouse gas emissions of the world's major corporations. (In
2007, the CDP published the emissions data for 2 400 of the world's largest
corporations, accounting for 26 percent of global harmful emissions).
* Fortune's inaugural Brainstorm: Green conference, of which Nortel is the
only Platinum sponsor. The invitation-only event, around Earth Day in April
was designed to be an unprecedented gathering of business and environmental
leaders to discuss the impact of the green movement and explore the
opportunities and challenges facing FORTUNE 500 companies, entrepreneurs,
government, and the financial world.
Nortel has also taken its expertise in energy efficiency to create the
Nortel Energy Efficiency Calculator, which helps customers model network
energy consumption to determine the most energy efficient products to