subscribe: Daily Newsletter


Esquire unveils BenQ notebooks


Esquire Technologies has unveiled the latest BenQ series of Joybook
laptops – the A53,S32, and Q41 models – which combine advanced technology
and contemporary design.

"A look at the regional laptop market reflects the increasing number of new
models with unique features," says Manish Bakshi, GM of BenQ Middle East and
"Keeping this dynamic market environment in mind, we have designed the A53,
S32 and Q41 as a perfect blend of contemporary design and leading edge
technology with important and distinguishing features that will appeal to
stylish consumers. With the Joybook series, BenQ seeks to bring cosmopolitan
enjoyment to today's digital lifestyle across the region."
The 15.4-inch WXGA (wide screen resolution of 1366×768 pixels) Joybook A53
is powered by Intel's Core 2 Duo processor T8100. It incorporates carefully
chosen specifications, including exclusive UltraVivid Technology, WiFi
capability, integrated webcam and Windows Vista certification.
The aluminium band across the notebook's lid echoes the same brushed metal
finish on the palm rest with arcs imprinted on the touchpad. The  display
bezel adopts the latest RHCM (Rapid Heat Cycle Moulding) process, and the
high-gloss LCD screen further enhances the A53's holistic design. BenQ's
visual display expertise amplifies all applications from videoconferencing
to charts and diagrams.
Mahomed Cassim, sales and marketing director of Esquire, adds: "An
industry-best 8-millisecond response time to display fast-action games and
dynamic movies from the Joy book's PowerDVD creates a competitive edge in
this series."
The Joybook A53's keyboard reflects the same emphasis on innovation and
enhanced user experience as the overall design.
"An integrated numerical keypad to the right of a full-sized alphanumeric
keyboard gives the Joybook A53 a considerable ergonomic and productivity
advantage over other laptops. Also the A53's keys are 20% larger than other
conventional laptop keyboards, offering greater space and ease of use," says
"Users will enjoy the Joybook's well thought out connectivity features,
including integrated webcam, speakers and microphone, with smart noise
suppression and echo cancellation.  A Wireless-LAN card enables quick and
stable office or hotspot connection for ultimate wireless convenience. Users
can easily go online to share music, e-mail, video and life's experiences
through high-speed Wi-Fi networks without the limitations of landline
The S32W comes equipped with a 13.3-inch wide display screen that achieves
an ideal balance between compact size and spacious on-screen viewing. The
JBS32W uses exclusive laminated colour metal (LCM) coating technology to
design its pearl white POP art cover pattern.
"The built-in 1.3 megapixel QEye webcam and internal microphone let you to
enjoy video chats with friends and family," says Cassim.
"The feature that overrides other models in this segment is its audio system
that has an excellent output – featuring SRS True Surround XT; you can
change everything you hear into superior virtual surround sound. Included
are SRS TrueBass and SRS Dialog Clarity to deliver deep, rich bass and
improve intelligibility in movies."
The Joybook S32W leads the way in adopting the latest Intel Centrino Duo
processor technology along with the Windows Vista operating system.
Incorporated Intel Core2 Duo Processor and Intel GM965, Express Chipset
ensures operation stays smooth even when numerous applications are open.
The new class of dual screen notebooks – the Joybook Q41 is equipped with a
14.1-inch UltraVivid widescreen, 2.5" auxiliary display, Intel® CoreT2 Duo
processor and Microsoft Windows Vista® operating system,
Inspired by the glass curtain walls of skyscrapers, the Joybook Q41 has a
glossy belt for its 2.5" auxiliary display and a trendy red
operation-key-lighting. It features BenQ's exclusive UltraVivid technology
with DBEFTM (Display Brilliance Enhancement Film), which helps increase
screen brightness and sharpens details to deliver a superior viewing
Additionally, the Joybook Q41 is the first laptop to offer VoIP function
directly from the auxiliary display, allowing users to dial from the
external monitor and be instantly in touch with friends and family. The
notebook also has the Windows Sideshow – a Vista-only technology that let's
users work even while the laptop is switched off or hibernating.
"The Joybook Q41 allows users keep their favourite music, photos and games
on its 2.5-inch auxiliary display, giving them freedom to quickly browse the
information they need and enjoy personal entertainment without opening the
laptop," adds Cassim.
"For busy executives, the Q41 provides convenient access to calendar
appointments, latest emails, entire contact lists and even PowerPoint
presentations, all on the auxiliary display."