Fujitsu Siemens Computers is launching a strategic assault on the burgeoning consumer market, with a new consumer line-up or PCs and notebooks; and a nwe retail strategy.

Steven Sanders, consumer dales Director at Fujitsu Siemens Computers, says the company has come up with a strategy of "smart differentiation", by which it focuses on improving the trade cooperation processes while providing a broader based service offering combining technical innovations with a completely new, uniform design language.
"The design and other improvements in the Amilo 3000 line are not trendy gimmicks or short-term fads," says Oliver Serek, consumer portfolion manager at Fujitsu Siemens. "Our investments are long-term and will enable us to strengthen and develop our position as the largest European provider in the consumer market.
"We also benefit from our proximity to the customer. Our Research & Development plus quality laboratories in Augsburg and Sömmerda enable us to react swiftly to customer feedback. We believe that this will improve our communication with our customers."
The Amilo 3000 entire line – from the entry-level model to the USB stick – is uniformly designed in contrasting black and white, combining high-quality design with a wide range of technical innovations.
The desktop PCs will be avaliable in several formats ranging from the sleek entry-level PC to the high performance gamer machine. The notebooks are designed to be the best for mobile usage.
There are three elements to the Fujitsu Siemens Computers consumer strategy. The first point of strategy is to further develop tried-and-trusted partnerships with trade and optimized processes which ensure efficient, resource-saving production and logistics.
Secondly, Fujitsu Siemens Computers has invested in clearly defined customer segments and in a uniform design language. This combines technological innovations with aesthetics for all products from business servers and notebooks right through to USB sticks. Fujitsu Siemens Computers is the only European computer manufacturer with a uniform design language, ensuring a high recognition factor. The company will strengthen its product offering for innovative, well thought-out technology with the Amilo 3000 family.
Finally, Fujitsu Siemens Computers continues enhance product quality. The company launches new service packages based on market research to address the end customers, together with the retail partners.
In addition, Fujitsu Siemens Computers involves users’ feedback into product development.