PrimeTel, the newest telecommunications provider to hit South African shores, has experienced a 76% increase in sales since it launched its WDSL Internet service. The company attributes these sales to the poor ADSL penetration in many areas in South Africa, copper cable theft and sub-standard customer service, none of which WDSL users are subject to.
Having entered into a strategic alliance with a global customised business and data communications and management supplier, PrimeTel's MD Michael Alter comments that, despite having focused purely on voice services in the past, PrimeTel felt the need to expand its service offering and enter into the Internet Service Provider (ISP) arena, due largely to the lack of service and unfulfilled promises many of his new clients were experiencing with their current ISPs.
"PrimeTel's Voice Over Internet Protocol (VOIP) phone service makes use of the internet of our clients, and by making use of WDSL (Wireless Digital Subscriber Line) customers are not subject to the many issues ADSL customers are faced with, namely exceedingly long waiting times to obtain service, a generally poorer quality and interruption through theft of copper cables due to ADSL being transferred over traditional copper telephone lines. Some of PrimeTel's new WDSL clients have been waiting as long as seven months and more to receive their ADSL connection while others suffer constant cuts in their service due to cable theft.
As with its very low priced telephone services, PrimeTel's WDSL costs are also substantially cheaper. PrimeTel's WDSL, which costs only about R70.00 per month more than a normal ADSL service, will provide consumers with substantially greater bandwidth/data speeds than they will get from their normal ADSL connection and it will comfortably support about 30 PrimeTel phone lines as well as giving a very superior speed and quality of internet connection.
When necessary, for either more PrimeTel phone lines or simply to provide even faster data speeds, PrimeTel can use the same technology to provide greater bandwidth.
"While a normal ADSL line should be able to accommodate approximately 10-12 phone lines, unfortunately ISPs in South Africa are supplying considerably less bandwidth/data speed than the internet users believe they have contracted for," says Alter.
PrimeTel also has available other wireless data transmission services that support more bandwidth and can also provide symmetric speeds (the same speed for downstream and upstream) and point-to-point connectivity.
"We already have good coverage in the Tshwane Metropolitan area and some of Johannesburg, and are working on expanding our national coverage as quickly as possible in order to accommodate the significant response we have received thus far. Once we have coverage in place we will normally supply our WDSL service to our customers within a period of two weeks, if not sooner."