Dell hasunveiled "Studio," a consumer brand designed to reflect the creative
individual who demands tailored technology solutions.

The Studio portfolio includes features that consumers can rely on to expand
their creativity and digital horizons. The products combine smart technology
with elegant design and exciting personalisation options.
"People seeking stunning design, brilliant colours, and innovative new
technology will find inspiration in Dell's new Studio brand," says Gavin
Slevin, client products brand manager, Dell South Africa. "These products
are built for today's digital lifestyle based on the millions of
conversations we have every year on, Ideastorm and community
forums. With Dell Studio, we're answering the call for personalisation,
connectivity and simplicity."
The first Studio products are two chic laptops, the Studio 15 and Studio 17.
These PCs combine sleek designs, striking visual elements and features such
as standard slot load drives, backlit keyboard and built-in webcam. The
Studio product range will be available to customers through Dell nearest
customers. Built-in mobile broadband will be available later next month.
The new Studio products' inherit design elements were first introduced in
Dell's XPS M1330 and M1530 laptops, including a sleek wedge-shaped profile
and iconic drop hinge. Taking a page from the Inspiron portfolio, Studio
laptops also offer several options that allow a customer to colour customise
a laptop unique to him or her.  In addition, Dell will offer optional
colour-coordinated accessories and peripherals like backpacks, slip covers,
mice and ear buds so customers can assemble a mobile high-definition package
that's unique.
"One year ago today we refreshed and revitalized our consumer portfolio with
emphasis on product style, design and personalisation, says Slevin.
"Flamingo Pink and Midnight Blue laptops have since become regular sights on
university campuses and in coffee shops.  The new Studio products
demonstrate that Dell is continuing to focus on design and value, delivering
attractive, feature-packed mobile digital lifestyle products."
Starting with either a 15.4-inch or 17-inch high-definition display,
customers can pick one of six optional colour choices, including new Plum
Purple and Tangerine Orange in addition to Flamingo Pink, Midnight Blue,
Ruby Red, Spring Green and Jet Black (standard). For a more subtly
personalised laptop, Dell has added an optional high gloss Graphite Grey
choice that can be customised with contrasting Black, or more vivid Blue,
Pink or Red edge trim around the display back.
While Dell Studio systems have rich basic features, they also offer
customers a wide variety of options to ensure the system facilitates and
enhances the user's digital passions, whether that is being the curator of
their own photo or music library or creating cool new web content. For extra
security, customers can avoid unauthorised access and secure personal data
with the optional fingerprint reader. Entertainment buffs will appreciate
the hide-away express-card travel remote and noise cancellation ear buds.
Dell is also focused on simplifying the consumer digital experience with
unique user interfaces like the Dell Dock, a task-based application
organiser.  The Dell Dock is a unique user interface that automatically
sorts all of the installed software applications on the PC into simple, user
friendly categories, which can be accessed by a simple taskbar, leaving the
desktop clutter free.