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APC appoints distribution account manager


APC by Schneider Electric has appointed Gina Santos as Distribution Account
Manager for South Africa.

Santos is well acquainted with the company, having joined APC in 2006 as
Marketing and Communication Specialist for the African region. During this
time she managed international and local tradeshows, seminars and other
marketing-related events and liaised with country managers in executing
marketing and communication plans in the Africa region.
She has also worked together with partners in developing marketing plans
utilising marketing development funds. Furthermore, she supported the sales
team with all existing marketing tools and functions and assisted in
"As Distribution Account Manager, Gina will look after the distribution
accounts and drive customer satisfaction and channel integrity," says Rodney
Callaghan, MD: Southern Africa at APC by Schneider Electric. "Her new
responsibilities will include educating both resellers and clients on
company products and end to end solutions."
Santos comments: "My aim is to align all channel activities to promote
company products and to expand the reseller channel served through the
distribution accounts, by driving new solutions that the company brings to
market. I look forward to developing relationships with existing and
potential clients as well as identifying and engaging with new distributors
that can add value to the company."