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Full zoom power to take anywhere


Canon SA has strengthened its PowerShot range of digital cameras with the
addition of a new SX "Super Zoom" model: the 9 Megapixel PowerShot SX110 IS,
which replaces the popular SX100 IS.

Featuring a 10x optical zoom with optical Image Stabilizer – plus a 3.0"
LCD – the PowerShot SX110 IS delivers telephoto reach in an even more
compact and lightweight body.
A full range of Canon technologies – including Face Detection Technology,
Motion Detection Technology and a new Easy Mode – help everyone take great
photos, while experienced users can also enjoy the creative possibilities
offered by full manual control.
With a 10x Canon optical zoom – featuring a 35mm film equivalent focal
length of 36-360mm – the  PowerShot SX110 IS brings even distant subjects
into view, making it ideal for everything from school sports days to family
Canon's optical Image Stabilizer technology combats the effects of camera
shake, delivering sharp, blur-free shots throughout the camera's extensive
zoom range.
The PowerShot SX110 IS features a wide range of 20 shooting modes designed
to achieve optimum results in a wide range of lighting conditions – a great
help for users of all levels, from complete novices to more experienced
Shooting modes include a new Easy Mode, which sees all shooting settings
chosen automatically by the camera – perfect for beginners prone to making
unsuitable adjustments.
Easy Mode also limits Playback options to simple image viewing and deletion
functions. At the other end of the spectrum, experienced users can switch to
full manual control, and customise settings for special effects or unusual
To keep shots looking sharp, Motion Detection Technology – activated in high
ISO Auto mode – uses Face Detection Technology, the optical Image Stabilizer
and scene information to identify subject motion and camera-shake. ISO is
also optimised for minimum blur and maximum image quality.
"With its increased resolution and compact build, the PowerShot SX110 IS
further enhances the SX range," says Roger Machin, product manager at Canon
Consumer Imaging SA. "It will appeal to anyone seeking a camera that
combines ease of use with high-end zoom power."
Features at a glance:
* 9.0 Megapixels
* High-powered, 10x optical zoom lens with optical Image Stabilizer
* DIGIC III with iSAPS for clear, sharp images and fast response times
* Great people shots with Face Detection AF/AE/FE/WB plus Face Select &
* Auto Red-Eye Correction in shooting and playback
* Combats blur with High ISO Auto, optical Image Stabilizer plus Motion
Detection Technology
* 20 shooting modes including Easy Mode and full manual control
* Large 3.0" LCD with wide viewing angle
* Smooth, 30fps VGA movies with Long Play mode
* Powered by AA batteries – a convenient and readily-available source of