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Dell adds Pinnacle as distributor

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Dell is expected shortly to announce its appointment of Pinnacle Micro as a second distributor in South Africa.

Although no Dell executives were available for comment, it has been reliably learnt that the PC manufacturer has added Pinnacle Micro to its distribution channel, joining Drive Control (DCC), which was appointed in April.
Dell, long famous as the PC manufacturer that addressed its users "direct" – without going through distributors and resellers – recently made a complete about-turn in its go-to-market strategy.