Google South Africa has announced the availability of the first set of gadgets to offer users South African content focusing on the country's culture and pressing issues.
The gadgets offer users a convenient and speedy way of converting South African rands to any currency, testing their knowledge of South African slang and proverbs, and daily advice and tips on HIV and tuberculosis.
Google gadgets are mini-applications that make information and content available to iGoogle and other services. The easiest way to access these gadgets is to search for them by clicking on "add stuff" on your iGoogle home page and search for their terms, such as, "South African slang".
The South African gadgets are:
* HIV and Tuberculosis. The HIV and TB gadget is designed to inform people on the epidemics of tuberculosis and HIV AIDS that plague South Africa by providing users with detailed information, health tips, and disease specific facts.
* South African Proverb and South African Slang. These gadgets are not only entertaining but expose South African culture. Users can check their knowledge of South African slang with a quiz game and increase their knowledge of African cultural expression.
* Currency Converter. The South African Currency Converter gadget is designed to be fast and straight forward, allowing users to convert world currencies into South African Rand and visa versa using current exchange rates
The target audience is users who either work with foreign countries, or quote and invoice in another currency. Users who purchase goods from abroad or regularly read articles from foreign markets.
The first four gadgets were all developed by Quirk eMarketing in conjunction with SANTA, LifeLine Southern Africa, Kwela Books and the Southern African HIV Clinicians Society.
Marion Gamel, who heads up marketing in South Africa for Google, says: "The purpose of creating the first 4 South African gadgets is to motivate South African users, students and companies to create many more South African-specific gadgets. We know the creativity is out there. We aim for iGoogle to become the obvious, useful, personal, and fun base from which a satisfying Internet experience happens for South African users."