SAP is hoping to increase its share of the SME market and has launched a worldwide initiative to help it do so.
The SAP Extended Business programme is intended to ease collaboration among SAP channel partners and other non-partner companies in order to benefit its growing number of SME customers.
The programme is institutionalising an already existing cooperation model in the SAP channel. Members of the SAP Extended Business program become part of the company's wider ecosystem by partnering with valued-added resellers (VARs) under the SAP PartnerEdge programme.
The role of SAP Extended Business programme members is to identify and promote opportunities in the SME space during all phases of sales and implementation as well as promoting, marketing and implementing the selected SAP and partner solutions in collaboration with an authorised VAR.
The manner in which SAP Extended Business programme members and VAR partners cooperate and provide compensation is at their discretion; the commercial relationship between VAR and customer remains unchanged by the new programme.