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Axis appoints Sentronics as distribution partner


Axis Communications, the global leader in the network video market, announces the appointment of Sentronics as one of its distribution partners in South Africa. Sentronics will join Axiz and ADI International to make up Axis' distribution chain in South Africa.

The local video surveillance market is growing tremendously and IP Surveillance is a big part of this growth. This has given rise to the need for more distribution channels to effectively cater for the bigger market.
Says Roy Alves, country manager of Axis Communications: "The decision to work with Sentronics was based on their vast knowledge and experience in the video surveillance space. Both companies are committed to growing the IP Surveillance market, which makes the relationship the perfect match that it is."
Sentronics has an extensive customer base and a proven track record in the video surveillance market. As a distributor, Sentronics works with a number of other vendors whose products complement the core IP Surveillance environment provided by Axis. This means system integrators and ultimately end-users will now have a single outlet to purchase their entire desired IP Surveillance suite.
"We are delighted at the prospect of working with Axis as their distribution partner in South Africa," says Bernard Senekal, MD of Sentronics. "Sentronics has always aligned itself with leading vendors and the partnership with Axis affords us the opportunity to extend this value."