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MTN attempts to simplify pricing

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MTN has launched a new pricing package that it says will turn the cell phone contract environment on its head by making life easier for customers.

The company is attempting to take the complexity out of the 64 different cell phone contracts on offer today, with MTN Anytime – a new pricing package that the company says represents simplicity, flexibility and choice.
Pieter Verkade, chief marketing officer of MTN SA, comments: "We are experiencing good growth with our MTN Zone product offering within the prepaid market, but the post-paid market required a bit of a shake-up, with the launch of something fairly radical.
"Our aim was to make something that was very complex, simple. I believe we have achieved that with MTN AnyTime. It is a pricing plan that offers our customers greater value, together with simplicity, flexibility and choice. The concept is as easy as 1, 2, 3 – pick the handset, pick the airtime and pick the extras."
The simplicity of the MTN AnyTime packages is evident in all aspects of the offering.  Each price plan has an Inclusive Airtime Value which is similar to the PayAsYouGo offer, but with the benefit of a contract.
For example, a MTN AnyTime 150 package means that the customer has R150.00 of airtime to spend any time and on any services from local and international calls, to SMS or MMS and Internet access. The low in-bundle call rate is deducted from the Inclusive Airtime Value, and an out-of-bundle call rate will apply once the Inclusive Airtime has been used up in a month.
"Perhaps one of the biggest single benefits to our customers is the introduction of a single call rate across all the networks, at anytime of the day or night," says Verkade. "Worrying about on-peak or off-peak tariffs is now a thing of the past. And, with every package, true per second billing is standard so that you only pay for the actual that you talk and nothing more.
"All these new features have been introduced with only one thought in mind – to enable our customers to have more conversation with less complication. It will also be simpler for our customers to manage their cell phone accounts and their monthly spend, as we encourage them to choose the MTN AnyTime package that best suits their lifestyle and the way they use their cell phone."
To this end, a second package, the MTN Off Peak plan, has also been launched for those customers who make the majority of their calls after hours on weekdays or over weekends. A low off peak calling rate is available in the Inclusive Airtime Value and once this has been depleted, the customers will be billed according to the applicable out-of-bundle rate. It is thus important for the customer to choose the package most appropriate to his or her needs.
In addition, the MTN AnyTime packages has a TopUp option which allows customers to top up with PayAsYouGo airtime if the Inclusive Airtime Value has been used up before the end of the month.
"With the launch of MTN AnyTime into the competitive market, we are confident that customers will look at cell phone contracts with new eyes. We are offering our customers more value, greater flexibility and most importantly, simplicity – and that is something new in this market," says Verkade.