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Eskom’s takes a fresh look at communication

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Eskom has taken delivery of its first batch of Tactile Technologies' MediaTile Sign-In-A-Boxes, and has begun installing them in 22 of the main offices in and around Bloemfontein, Kimberley, Benoni and Nigel.

"With these MediaTiles we are trying something creative and out of the box to redefine our company culture, business values and priorities," says Geraldine Du Preez, Bloemfontein area communications practitioner for Eskom's North Western region. "By communicating internally with the MediaTiles as a medium, important business
priorities and messages will be communicated effectively and will have a positive impact on employees.
"Our next big event will be a safety day which will take place simultaneously at all the offices and installations. There will be an address by the general manager, interviews with staff members, important presentations and so on, followed by a safety function afterwards, all coordinated from the MediaTiles. We are confident that this will be experienced as a shared event, even though participants are spread all over the country."
Te MediaTile simplifies the two main complications which had restrained previous narrow-casting contenders from becoming more widely utilised; these being ease of installation and management, and operating skills.
Non-3G dgital signage broadcast networks need regular attention from techies to maintain connectivity, and to service and update the operating and editing software; all deeply daunting tasks for your average Joe.
"his is a pilot project but it has been going just fine so far,"says Bloemfontein area technical manager Deon Strachan.
Eskom is using MediaTile's 3G option – the easiest to manage,as it needs nothing more than a wall plug to get it up and running. Once plugged in, the Tile will atomatically connect to the Internet and download the content it is directed to play. All media, jpegs, video, flash movies or PowerPoint presentations can be streamed to any or all of the MediaTiles from any computer which is online, independently or collectively.
The dedicated browser-accessed software, Media Cast, is easy to use, even for first-time users.