Annex Distribution has signed a distribution agreement with global visual display vendor ViewSonic.
The deal will let Annex Distribution offer a range of innovative products to the local market, including LCDs, monitors, LCD TVs, projectors, digital signage and other display solutions.
Bill Gradwell, director at Annex Distribution, believes the development will pay dividends for the local channel as ViewSonic is well known around the world for its technology and level of expertise.
"This is a vendor partner with a proven track record in the industry, has the expertise and resources to make a difference to digital lifestyle – from entry level right through to highly technical markets across the world. We are very pleased to announce the incorporation of this valuable technology vendor into our product line and brand portfolio," says Gradwell.
"Visual display technology has emerged as a very strong, very central element of the digital lifestyle infrastructure investment, especially if one considers the popularity of high definition television units. Annex is positioned to add value to our reseller base in gaining access and exposure to the latest international trends and solutions."
Gradwell confirms that the first batch of product will be available to market at the end of October 2008.
"Initially we will concentrate on the distribution of LCD monitors and projectors, but will soon expand the range to include lifestyle-focused product such as televisions. In addition we look forward to engaging more proactively with the growing projector space, a segment of the larger information and communication technology sector that still holds great potential. Our role is to assist our reseller group to identify opportunity and deliver on services," he adds.
Brendon Land, country manager of ViewSonic South Africa, believes Annex will assist the company to effectively expand its reach into key market segments.
"LCD technology has advanced to the extent that it has become a lot more affordable and is a key component of any digital lifestyle technology setup today. Wide screen and flat screen models are increasing in popularity as they add to that whole digital experience in that they are thin, practical, ergonomically and aesthetically advantageous."