Computer Faire organiser Specialised Exhibitions has joined forces with Imago Communications to bring IP Expo Africa – showcasing the latest convergence, wireless, mobile and unified communications technologies – to the South African market. The new show will run in place of Computer Faire.
Specialised Exhibition bought Exhibitions for Africa last year and inherited the Computer Faire/Futurex brand, which it wanted to develop into a new and modern business-to-business (B2B) event.
John Kaplan, MD of Specialised Exhibitions, comments: "Computer Faire has been dominant in this market for over 30 years. However, with the convergence of the IT and communications industries, the market has moved on and we need our shows to reflect this.
"There is now a requirement for a highly targeted business to business event based on a new business model that will give exhibitors a strong return on investment and this can be achieved by working with Imago Communications and their very successful IP brand."
Linda Kruger, exhibition manager of Computer Faire, adds: "While the Computer Faire brand is still strong, our new event will be very different so we do not want to create any confusion by keeping the brand name. IP Expo Africa will introduce an innovative module which I believe will create an interactive platform in which to do business."
Hugh Keeble MD of Imago Communications, says: "We are excited at launching IP Expo into South Africa, which is experiencing an increase in demand for networking equipment fuelled by demand from the finance/banking/insurance and automotive manufacturing sectors.
"The London-based version of the event is sponsored by Avaya, Blackberry, Cisco, and HP among others and the success of our events has been based on providing visitors with world-class content in an environment in which they can discuss their issues. This focus has meant that IP 08 in London has become the leading IT event in three short years.
"Research shows that businesses are demanding information on unified communications, IP network infrastructure, wireless, virtualisation and security," he adds. "All these run on converged networks and will be at IP Expo Africa."
IP Expo Africa will run at Sandton Convention Centre in October 2009. Computer Faire, which was due to run in May 2009 in the same venue, will no longer take place.