The Green Grid, a global consortium dedicated to advancing energy efficiency in data centres and business computing ecosystems, yesterday announced several steps designed to expand its community of industry, government and academic collaborators.

In order to provide end user companies with a strong voice within the organisation, The Green Grid announced the formation of an end-user focused Advisory Council, which will report directly to the consortium's Board of Directors.
The Advisory Council will provide feedback and help influence the consortium's strategy for developing and promoting standards, measurement methods, processes and technologies to improve overall data centre energy efficiency worldwide.
"As businesses increasingly look for ways to do more with less, a focused effort around data centre energy consumption has the potential to help companies do business better while minimising their environmental impact," says Jeannie Diefenderfer, a member of The Green Grid's Advisory Council. "The new Advisory Council will give end-users a unique opportunity to directly influence the research and development of industry standards and metrics designed to increase energy efficiency in data centres and related cost savings."
The Advisory Council is comprised of nine end-user Contributor Members of The Green Grid, each appointed to a one-year term. Members of the Advisory Council consist of leading brands from around the world including Automatic Data Processing, AT&T, BT, eBay, Nationwide, STRATO Rechenzentrum, Tokyo Electric Power Company, Verizon Business and The Walt Disney Company.
"The Green Grid's Advisory Council will significantly strengthen the consortium's impact on the data centre industry," says Jim Pappas, a director of The Green Grid. "By helping guide the consortium's strategies and actively participating in the Technical Committee to shape processes and recommendations, the Advisory Council will allow The Green Grid to communicate in one unified voice to end-users and ensure the needs of this community are being addressed."
The consortium has also announced a new Associate Membership level designed specifically for government and academic organisations.
Government and academic organisations that join The Green Grid as Associate Members may attend and participate in general meetings of The Green Grid, provide feedback to The Green Grid Board of Directors and vote at general meetings on substantive issues, policy matters and official positions. Associate Members also receive technical support, documentation and materials for The Green Grid specifications, test suites and design guidelines.
"Joining The Green Grid as an Associate Member will allow companies to connect with many of the key stakeholders in the data centre industry," says Tony Pierce, a director of The Green Grid. "Over the past year, The Green Grid has emerged as the industry voice for energy efficient data centres and is setting the course for defining the strategies and methodologies for the future."