The Xerox brand is making its first foray into the South African retail space, and yesterday (1 December) 2 500 Xerox printers were delivered to Game stores.
These products will be available off the shelf for the first time this festive season, says Rob Abraham, CEO of Xerox distributor Bytes Document Solutions (BDS)
Abrahams adds that retail is the latest sector that BDS is targetting, and that it already has a healthy presence in the enterprise and SMME markets.
The company derives about 30% of its income from direct, enterprise-level interactions, with the balance coming from smaller companies via a reseller base.
Abraham explains that BDS's reseller focus differs from many vendors in that it does all it can to protect resellers from competition, granting them geographic and even product exclusivity.