Quirk eMarketing, a South African online marketing agency, has won an international accolade for its South African Tourism (SAT) Google Earth Layer.
The company received the E-consultancy Innovation Award for Innovation in SEO & Natural Search.
The SAT layer is the third official tourism layer to be integrated into the Google Earth core.
"It's fantastic to see the international community acknowledging the work coming out of South Africa. As one of the largest European awards in innovation, with judges from prestigious companies like Apple, the BBC and Whatif!, we are tremendously proud of our achievements and look forward to showing the world what South Africa is capable of," says Rob Stokes, group CEO of Quirk eMarketing.
Linus Gregoriadis, head of research t E-consultancy, adds: "Quirk eMarketing's work with the South African Tourism web site was the stand-out winner of the SEO category of the Innovation awards. All the judges felt that the tie-up with Google Earth was a highly innovative way of driving engagement, which proved itself to be extremely effective in driving links and improving natural search visibility."
Bronwen Auret, online marketing specialist at South African Tourism, comments: "The SAT Google Earth layer is one of the many innovative e-marketing initiatives which showcase South Africa as world-class destination for travellers."