Neotel is leveraging location-based data to plan and grow its networks.

The telecommunications operator has partnered with Pitney Bowes MapInfo and ST Group, providers of location intelligence systems, software products, data and related services.
Evan Davies, a director of ST Group, comments: "As South Africa's first converged communication network, Neotel has moved well beyond the traditional scope of a fixed-line operator. Neotel is utilising the experience of ST Group to leverage the value of location intelligence by using PB MapInfo Professional to plan and grow its  networks."
According to Davies, Neotel commissioned ST Group to deploy and customise the MiView2GO solution to provide a coverage locator functionality. This solution comprises of MapMarker ZA and MapXtreme, powered by Pitney Bowes MapInfo and MiVIEW2GO, from the ST Group.
This allows Neotel to create a coverage map on its web site for the whole of South Africa, thus allowing customers to pinpoint existing and anticipated serviced areas.
"A potential client can either go online to the Neotel coverage locator solution or contact Neotel's call centre," says Davies.
"Both of these options allow the caller to search for their physical address, locate it on a map and immediately be advise the level of service for that  address . If service is not yet available there, they can log a feasibility request to understand when service will be available in this area."
The front-end, using MiView2Go, is a fully interactive service that allows users to zoom in and out, pan around the window and explore the map to find availability of services in the chosen area; while MapMarker ZA runs in the background finding the location for which they are searching.
"Neotel aims to provide an integrated, convenient experience for customers, ensuring that doing business with Neotel is a simple and attractive proposition. The development and implementation of the geographic information system is just one step towards this objective," says Talita Nel, GIS specialist at Neotel.