In less than three weeks, companies and individuals around the world will be competing to sign up their new .tel domain names – but the registry operator says no-one will receive special treatment.

Registry operator Telnic announced today that won't be holding any auctions for high value or premium domain names nor is it withholding any names from the Landrush, with the exception of a few names on a "reserved list," as required by ICANN and as needed for registry operations.
"People need to understand that there are really great domain names available during Landrush and that everyone will have a fair and equal chance to register these names as they are all offered at a fixed price on a first-come, first-served basis, the fairest and most democratic selection method available," says Khashayar Mahdavi, CEO of Telnic.
The .tel is more than a simple domain, but is rather a service that allows individuals and businesses to store all of their contact information, keywords and location records directly in the DNS without the need for a web site.
"The .tel is also very useful for search engine optimization," says Henri Asseily, chief strategy officer at Telnic. "Unlike all other domains, the .tel has very specific content that is published directly in the DNS instead of the web.
"Google and other search engines will recognise this and index .tel content in addition to .com content."
Landrush registration begins on Tuesday 3 February 2009 and allows anyone to buy any .tel domain not previously registered. The Landrush period will last for about two months.