Cape Town-based pay per click (PPC) specialist, Clicks2Customers has stamped its mark on the global market, finishing fourth overall in the topseos global PPC competition.

The rigorous evaluation process took over a year to complete and according to the organisers, was designed to find "competent, trustworthy and genuine SEO and PPC companies that provide services on the highest level".
Apart from its global ranking, Clicks2Customers achieved first place in both the Australian and Canadian regional finals and second in the UK market.
Topseos is an independent company evaluation website which conducts analysis of companies playing in the Internet search market.
Clicks2Customers has focussed primarily on the international PPC market with campaigns that range from as little as ten thousand keywords to as many as 2-million search terms. It has secured long-term clients that play in the retail, travel and financial services space, with clients that include Protea Hotels and Kulula.com.
Internationally, Clicks2Customers represents a top-three Australian retailer and three of the top 30 US online retailers.
Executive head of new business for Clicks2Customers, Jonathan Gluckman, comments: "By combining proprietary search platforms, customized autopricing algorithms and a low-cost base in Cape Town, we provide high performance at competitive cost."
He says that the South African pay per click market is starting to gain traction and believes this will increase as we approach 2010.
"The local market is waking up to the need for more aggressive Internet strategies, this more especially as the traditional ad spend is being cut. It's a matter of being smarter with your money. Being targeted in how you reach your audience and being able to critically analyse your ad spend and adjust your campaigns quickly and accordingly."