Poor picture quality remains a major barrier to content adoption on new viewing devices, such as a mobile phone and PC.
In addition, 70% of experts agree the broadcast industry is failing to capitalise on the new market opportunities offered by the Internet, video-on-demand and mobile due to the quality and cost issues associated with repurposing and delivering high volumes of content across multiple viewing devices.
These are some of the findings of a recent broadcast industry poll conducted by AmberFin.
Respondents agreed that the current image quality of video content falls short of viewer expectations and is in need of improvement. More than 35% of the industry
experts surveyed rated image quality of content viewed via PC over broadband connection as being poor, or at best average, while 28% noted a similar disappointing experience via mobile phone or handheld device.
The experts believe greater quality is critical to adoption and is intrinsically linked to the creation of new revenues and compelling services.
When asked about paid for content, 33% of respondents said only high quality video would attract viewers to pay or subscribe. Moreover, nearly half (44%) believed viewers would consume more content via a mobile phone if picture quality were improved.
Jeremy Deaner, CEO at AmberFin, comments: "While the where, when and how we consume our content has dramatically changed, image quality remains a critical driver of adoption."