Telnic, the registry operator for the new .tel top level domain will launch "Landrush" today at 3:00 GMT. During this period, anyone can purchase available .tel domain names with no auctions and no extensive reserve list.
.tel domains do not require web sites to be built and hosted, and there are no fees for ongoing maintenance and development. Instead, a .tel domain can be populated within minutes with all types of contact information, including the use of premium rate telephone numbers, payment via SMS premium rate short codes for content downloads and links to e-commerce sites ranging from third-party hosted auction pages through to fully-fledged e-commerce shops.
"The internet just got richer and a whole lot easier for people to be able to make money through the use of domain names and existing premium rate solutions," says Khashayar Mahdavi, CEO of Telnic. "People will be able to run everything from chat lines to competitions on a .tel domain and there are no expensive development costs.
"What's more, all of these options are available for use on any device connected to the internet, so monetising the mobile internet has finally become a cost-effective reality."
A .tel domain contains contact information, location records and key words for search engine optimization. Because it isn't a web site, this data can be sent quickly and at very low cost to any device in the right format, proving perfect for mobile devices. All the information is click to connect facilitating purchasing activity.
All domains available at Landrush will be available at a fixed price.
"With great names available for anyone to apply for at an affordable price, the world of domaining is opening up as a new investment opportunity to the general public," says Mahdavi.
More than 130 ICANN-accredited registrars are selling .tel domains.