Sahara has introduced a direct-to-consumer support service.

According to deputy-MD Gary Naidoo, in the current economic climate consumers of technology rely heavily on resellers, distributors and vendors to each play a role in helping them to extract maximum benefit from economically sound and wise investments.
Naidoo has launched Talk to Sahara, a premier after-sales support service implemented to directly assist local consumers by offering direct access to helpdesk services.
Talk to Sahara is designed as a free call back service which is accessible nationally and assists customers with queries about a wide range of product.
Sahara is a supplier of mobile and wireless, digital lifestyle and information communication technology its core target markets including government, corporate and education.
Users log on to the company's web site, click through to Talk to Sahara and enter their contact information to initiate a call-back.
The service is available during working hours.