In response to the economic slowdown, Cell C has launched Woza Wheneva to give users an additional 20 airtime minutes free with every accumulated R10.00 spent on recharging.
"South Africans embraced Cell C's 'Woza Weekend' with no holds barred," explains Cell C's executive head of marketing, Simon Camerer. "The product meets a very real need in our communities, where constant communication with friends and family plays such an important role.
"With economic times getting tougher and everybody's budget being squeezed to the limit, Cell C wanted to let its customers know that it understands their difficulties, offering a ray of good news amid all the gloom."
Woza Wheneva provides up to 100 extra free minutes per SIM per week on recharging.
"In effect, for every amount in rands you use to recharge, you receive the airtime paid for and double the number of free airtime minutes which you can use any time during the week," says Camerer. "So a R10.00 recharge notches up R10.00 airtime and 20 minutes of free Cell-C-to-Cell-C calls. A R25.00 recharge earns you 50 minutes, and a R30.00 investment provides a full hour of free talktime.
What's more, every rand in addition to the initial R10.00 recharge earns the customer another two free minutes of airtime, whenever – all day, all week."
Customers may accumulate recharges within the week, but must use all free minutes gained during the week of recharge.
The offer is available to all pre-paid customers and runs from 23 February to 31 May 2009.