HP has announced new products, solutions and services that enable organisations to address the short-term cost reductions required by today's challenging economy, while laying the groundwork to exit the downturn stronger and more competitive.

Economic downturns can more than double the likelihood that a business significantly changes its industry ranking, and those that make it into the top quartile during a downturn typically sustain their market premium for an average of three years.
Technology plays a major role in determining an organization's success before, during and after a downturn. In a 2007 survey, 99% of CEOs said technology is integral to the success of their companies. dditionally, in a new global study, 38% of respondents indicated they see the current economic climate as an opportunity to restructure their technology environments for the future.
"Winning CIOs are focused on both strategic cost reductions and supporting long-term business growth," says Ann Livermore, executive vice-president: Technology Solutions Group at HP. "It's not about spending more: best-in-class IT organisations spend about half as much as the average company on technology as a percentage of revenue. Instead, they strategically spend and prioritise technology investments.
"HP offers an unprecedented range of solutions to help organisations emerge stronger when the economy recovers."
HP's new hardware, software and services allow companies to change how they produce, distribute and consume technology resources by:
* Standardising, optimising and automating technology to deliver short-term cost reductions;
* Prioritising new technology investments based on business value; and
* Adopting flexible sourcing options to keep critical projects running and align costs to actual use.
New HP StorageWorks storage-area network (SAN) virtualisation solutions help customers simplify the provisioning, management and optimisation of virtualised server and storage environments.
The enhanced HP SAN Virtualization Services Platform 2.1 (SVSP 2.1) is a network-based storage virtualisation solution that increases available storage capacity.
Enhanced HP Data Protector software and services provide one data protection solution for all physical and virtual environments.
As part of its Applications Management Services portfolio, EDS is now offering clients the option of tiered levels of service, which lower the cost of running less-critical applications while maintaining the highest service levels for critical applications.
New Consolidation and Virtualization ROI services can validate the expected savings and return on investment from technology projects.
Multi-Tiered Hybrid Design is a new service that helps customers design an entire data centre facility to more accurately reflect the different infrastructure and availability requirements of the business.
An enhanced suite of EDS infrastructure services helps reduce costs and create efficiencies while offering predictable pricing. EDS' enhanced Managed Services give clients more sourcing choices and control through a set of modular, standard packages that provide fast implementation and rapid client value.
HP also offers flexible financing and leasing options through HP Financial Services. A new HP white paper released this month shows how CIOs can help CFOs ease the pain of a tough economy by choosing advanced strategies such as technology life cycle management through leasing.