EMC is expecting high growth in South Africa – despite the downturn in the world economy during 2009 and 2010.

Gerhard van der Merwe, regional country manager of EMC South Africa & SECA, says the company will use the cost-saving strategies of local enterprises to offer value-added, efficient solutions and services which increase its market share.
"The strategy for EMC South Africa is the same as the global strategy. As an information infrastructure provider, EMC aims to become a virtual data centre solution specialist, achieving 100% virtualisation and being recognised as number one solution provider in the world," van der Merwe says.
EMC currently has a 40% market share in South Africa compared to 50% in the US and 30% globally.
The South African operation's focus for 2009 will be on the South, East and Central African (SECA) region, where it has identified opportunities in the telco, public sector, oil and gas market sectors. Partner training in alliance with BCX, Dell, Cisco and Dimension Data has been completed.
"In South Africa, our focus on the enterprise side of the business will be in the telco, financial services, public sector and industrial sectors," van der Merwe says. "On the corporate and commercial side of the business, the focus is on manufacturing and retail. We also aim to double our existing 25% market share in the coastal regions this year."
The company is confident of delivering solutions to the market by working closely with its partners to provide end-to-end virtualisation projects encompassing hardware, software services and consulting.
"We see our growth coming from our EMC products in content management. There will be a big drive around security and storage products, and we intend to open a new division called Resource Management Software Group which will combine a new product line with existing products such as Smarts, Infra and Control Centre to offer clients a value proposition to handle the growth in content in South Africa and Africa," van der Merwe says.
Van der Merwe believes that 2009 will have a very strong virtualisation focus.
"Server virtualisation is the most substantial shift in IT so far this decade," he says. "Adoption is high, and organisations are virtualising mission-critical and business-critical applications."