With the recent appointment of Printacom as sub-Saharan Africa distributor of OKI Printing Solutions, the company has announced its expansion into this relatively uncharted region.
Martin Venter, Printacom business development manager, says that the company will initially focus on Botswana, Swaziland, Mozambique, Namibia, Angola, Congo, the Democratic Republic of Congo and Mauritius through Tarsus Africa.
"The first steps for us will be to begin engaging with partners, ensuring they have sufficient training to speak about our solutions authoritatively, understand which solutions to recommend in which situation and that sufficiently streamlined supply chains exist to ensure stock is available timeously.
"Simultaneously, we will be seeking out warranty fulfillment and support partners in each country, so that any repairs, swap-outs or similar support-related issues can be dealt with professionally and quickly.
"These efforts should ensure we can have a good headstart in Sub-Saharan Africa and begin building good market-share there," he says.
For OKI, the sub-Saharan Africa region is ripe with opportunity. "We feel extremely bullish about the possibilities presented by this new region and look forward to marked success with our plans for even further expansion," Venter says.