First National Bank (FNB) has launched an interactive website, How Can We Help You to help consumers navigate their financial world in a language that they can understand.

According to Michael Jordaan, CEO of FNB CEO: "While there is a lot of information about managing your finances, there is nothing that breaks through the clutter.  For the first time in South Africa, FNB is shifting the approach by providing an innovative financial initiative to help consumers by providing practical information they can really understand and implement."
Gisele Wertheim-Aymes, FNB's head of media, explains: "FNB aims to help 'empower' South Africans to make their own informed decisions relating to their personal finances via the web.
"We understand that managing ones finances is not an easy task and can be even more daunting when individuals are in debt.  The website provides financial information and tips to help people simplify the complexity of their personal finances. The website is unique in that it is aimed at the 'man on the street' and therefore the information provided is easy to understand, simple and logical," she adds.
In addition to providing content and information, the website provides an interactive real-time web-forum where people can post comments and receive feedback from the forum immediately.
"While this forum is unchartered territory for a bank in South Africa, we have taken this bold step as we believe it is in the best interest of our clients and the South African community at large," says Wertheim-Aymes.
FNB has chosen the web as its main means of communication because it facilitates a conversation with communities through relevant content. It's all about exchanging information not delivering a marketing message.
"With the activation of the Seacom cable later this year we are confident that increasing numbers of South Africans will use the world wide web to source information, communicate and develop interactions, which augurs well for our site," adds Wertheim-Aymes.
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