As South Africa gears up for the 2010 FIFA World Cup, Nasrec is to become the MTN Expo Centre at Nasrec.
This partnership with the Nasrec Expo Centre commences immediately. It follows the signing of a renewable two-year deal between MTN and the Nasrec Expo Centre and is in line with MTN's brand strategy which is to get involved with projects that will benefit communities within which the company operates.
The injection of funding from the MTN sponsorship will assist in the upgrading of the facility including a state of the art Media Centre as required for the 2010 FIFA World Cup. The venue will be the hub where both local and international media will work for the duration of the event.
The Media centre will accommodate thousands of journalists for the month-long event. Like the technology which will be implemented into the stadiums, the MTN Expo Centre will receive the same attention and the equipment that remains post 2010 will have some of the most technologically-advanced facilities in terms of IT and mobile networks in the country. This will be on offer to anyone hosting an event at the MTN Expo Centre.
Being a technology-based company, MTN will also be a key partner in installing various elements of the new infrastructure.
The MTN Expo Centre will also serve as the hospitality venue for MTN during the 2010 FIFA World Cup. "We will be inviting key customers to be guests of MTN for all Johannesburg based games where they will be entertained and will watch games on a big screen," says Taukobong.
The first event that will take place under the new MTN Expo Centre umbrella will be the new Joburg Easter Festival happening between 3 April and 13 April. Other events lined up include music festivals, other expos and sporting events.
MTN's chief marketing officer, Serame Taukobong, comments: "The partnership has perfect synergy in that the Expo Centre and MTN share the same values of igniting the passion of all South Africans, our approach to customers and fans is the same and we have the same belief and commitment to what we offer to consumers."