Proactive companies are doing more than just staying afloat in the current global economic downturn. They are relying on the predictive power of SAS Business Analytics software to identify opportunities and position themselves for the eventual economic recovery.
Executives are already aware of what has happened and what is happening-from tight credit and relentless pricing pressure to the perils of unforeseen risk. Using SAS, they are gaining a clearer view of what will happen, so they can move quickly and confidently when the economic pendulum eventually swings the other way.
Significant enhancements within the SAS Business Analytics framework announced last week provide business benefits such as: extending the power of SAS to new non-technical users; achieving insight much faster as conditions change; increasing collaboration across diverse business units; and maximising organisational efficiencies. The result is increased profitability whether economic winds are blowing hot or cold.
"Our customers know this economic environment won't last forever and they know a turnaround is an opportunity to surge ahead," says Jim Davis, SAS senior vice-president and chief marketing officer. "The SAS Business Analytics Framework provides the depth of software, services and best practices to capitalise on new opportunities ahead of competitors."
The SAS Business Analytics Framework provides a powerful blend of data integration, analytics and reporting capabilities. These core technologies are imbedded in SAS' ever-expanding range of industry and line-of-business solutions. Organisations can quickly address their most immediate business issues, and then expand their use of
SAS capabilities over time to achieve continuous performance improvements.
"Evidence-based decision making is taking root in all types and sizes of enterprises as they are driven to retain customers, find appropriate cost savings and comply with regulatory issues," says Dan Vesset, programme vice-president: business analytics solutions for IDC. "We continue to observe growing positive evidence of business analytics solutions' impact on organisational competitiveness and performance."
Vesset notes that query and reporting tools, often referred to as business intelligence (BI) software, are important, but are only one part of the broader business analytics platform that includes data warehousing, advanced analytics tools, and packaged applications. "One-size-fits-all, rarely, if ever, solves all business analytics needs."
In the overcrowded BI market, vendor strategies are "as indistinguishable as polar bears in a blizzard," wrote Forrester Senior Analyst James Kobielus in a February post to the Forrester blog for Information and Knowledge Management professionals."
Kobielus sees enterprises seeking to consolidate their analytics environments to a few key analytics vendors, among them SAS, who enhance core BI with data warehousing, data mining, data quality and other solutions.
"Where SAS and some other vendors are concerned, another key differentiator that's helping them stay strong is emphasis on BI's chief growth segments: most notably, advanced analytics, which encompasses predictive analytics, data mining, and text mining/analytics. Deep domain expertise and customer intimacy are also keys to vendor growth in advanced analytics," Kobielus wrote.