On Wednesday, Fujitsu Siemens Computers will cease to exist as a seperate entity, becoming Fujitsu Technology Solutions, a 100% subsidiary of the Fujitsu group.
The intention to merge the company into Fujitsu was announced in November, and comes into effect on 1 April.
The switchover will be immediate, with no period of joint branding.
"We are entitled to use the Fujitsu Siemens Computer brand for 12 months, but decided to go for a clean-cut break," says Kai Flore, president and CEO of Fujitsu Siemens Computers.
Existing products already in the supply chain will still carry the Fujitsu Siemens branding, but new products will all be branded as Fujitsu, he says.
Flore told a media briefing today that emerging markets remain a strong focus for the group.
"Emerging markets remain a high priority for us," he says. "They are high growth and the dynamic infrastructure is appropriate.
"It's not just the products; the territory is in synch with our overall portfolio," he adds. "The Middle East & Africa region has a major role in our growth plan."
The new Fujitsu Technology Solutions will still manufacture PCs, but will only make them available in the Europe, Middle East & Africa (EMEA) region.
The new company will offer an expanded server line-up, with product drawn from both the existing Fujitsu Siemens Computers stable and Fujitsu.. Manufacture of these products will be consolidated at Fukushima in Japan and Augsburg in Germany.
To help lower costs, the global organisation will centralise procurement to maximise bargaining power and lower lead times.
Currently, the combined Fujitsu holds a 4% market share for Intel-based servers, in the number four position worldwide. With the operations working together, it expects to increase its share to 10%.