HP Africa has gained record market share across many of its consumer and enterprise businesses, particulalry in Africa, according to the latest IDC market share reports.

In Africa, HP achieved share gains in key target markets. Highlights include:
* Regained the number one vendor position in the total server market, increasing market share by 5.5% percentage points to reach 38.2%. Major contributors included the HP's Itanium-based Integrity platform overtaking mainframe to reach 19.5% of market volumes and the continued growth of the blade market, where HP extended its lead to reach 48.1% market share.
* Gained share to move up to the number two vendor position in the total storage market, thanks to strong performance in the external storage space where it outgrew all other tier-one vendors.
* Extended leadership of total PC market with 27% share, equal to the combined share of the next four vendors.
* Maintained more than 30% share of the consumer PC market for the second consecutive quarter.
* Achieved record market share of 36.7% in the notebook market, more than double the market share of the second-placed vendor.
* Grew share of the consumer inkjet market to 58.8%, HP's second highest share performance in the past five years and driven by 30% growth in the All-in-One category.
* Increased share for 2008 to 53.1% in the commercial laser print market; achieved with more than 13% growth in the colour device market and over 8% growth in the mono device markets.
"Over the past several years, HP has made particular efforts to differentiate their product portfolio using technology and design, as well as improve their direct and indirect go-to-market strategies. Their most recent market share performance shows the impact of these initiatives," says Thomas Meyer, vice-president, EMEA systems and infrastructure solutions at IDC EMEA.
"Africa is a strategic growth market for HP, and it is great to see our strong share performances across the businesses. They illustrate our differentiation, in terms of both product and strategy. While the deteriorating global economic situation is affecting the broader IT market, our gains in Africa demonstrate that customers are turning to HP to increase efficiencies in their IT environment," says Oliver Fortuin, MD of HP South Africa. "Meanwhile, partners are benefitting from the increased support we have provided to the channel through the downturn."