Virtualisation software revenue in Europe, the Middle East and Africa (EMEA) will increase 55% from E330-million in 2008 to E512-million in 2009.

"The EMEA market is expected to be a significant driver of worldwide growth," says Rene Millman, senior research analyst at Gartner. "Echoing global drivers of virtualisation software, the EMEA market growth will be led by cost reduction, resource utilisation and management advantages,"
As hypervisor functionality moves to hardware, the primary source of growth will be in the server virtualisation management market, which will increase 54,3% to reach E244,8-million by 2009. The emerging EMEA hosted virtual desktop (HVD) software market stands at more than E12-million in 2008 and will grow 335,7% to E56,2-million by 2009, driven by corporate adoption.
Gartner's definition of the virtualisation market includes server virtualisation management, server virtualisation infrastructure and HVDs. An HVD is a full, thick-client user environment (operating system and applications) run as a virtual machine on a server and accessed remotely through a window on a remote device.
Gartner defines total software revenue as revenue generated from new licences, updates, upgrades, subscriptions and hosting, technical support, and maintenance. Professional services, training and certification, and hardware revenue is not included in total software revenue.
The adoption rate of virtualisation is currently low in the Middle East and Africa. However, the emerging financial centres of the Middle East, such as Dubai, will propel growth in this region. These markets also have less legacy infrastructure, so they could be well-placed to become more leading-edge in terms of take-up of the technology.
"The current recession that is affecting various economies in EMEA could prove to be a short-term brake on uptake of virtualised technologies, so vendors must be aware of how the technology can save organisation money by better server use and lower associated power and cooling costs within data centres," Millman says.