QlikTech has announced the immediate availability of QlikView for iPhone, the first truly interactive mobile BI app built specifically for the iPhone.

Unlike other mobile BI offerings that feature rigid interfaces and limited functionality, QlikView for iPhone fully leverages iPhone's Multi-Touch and GPS features to deliver QlikView's industry-defining interactive capabilities. The result is a groundbreaking application that puts the power of sophisticated, real-time business answers in the hands of mobile users worldwide.
The application can be downloaded for free at http://www.apple.com/iphone/appstore.
Mobile professionals need access to comprehensive, real-time information, not static reports that lack detail. With QlikView for iPhone, salespeople can drill deep into accounts and get granular, up-to-the minute answers and analysis that help them do their job better. From specific customer or product data, down to a single SKU or
employee name, QlikView for iPhone gets users what they need, the moment they need it.
"We comprehensively surveyed the BI mobile landscape and it was clear all previous attempts at addressing user needs failed miserably," says Anthony Deighton, senior vice-president: product at QlikTech. "Just posting a static report on a mobile screen may be marginally helpful, but creates a tremendously frustrating user experience, leaving no opportunity to interact with the data.
"With QlikView for iPhone, users get a mobile view of a relevant data subset, as well as access to the specific answers they seek. This interactive dynamic is the only way to truly fulfil the promise of mobile BI."
QlikView for iPhone takes full advantage of the iPhone's native interface. The entire application is multi-touch driven with complete implementation of the iPhone finger gestures users are accustomed to.
Simple finger-swipes and finger-pinches enable users to select, interact and drill down into data. And to clear selections, all users have to do is shake the device. Apple's popular 3-D Cover Flow feature is also enabled, allowing users to "flip" through analyses in the same way they would through album covers and artists in iTunes. Real-time data changes are also instantly reflected in every Cover Flow chart.
In addition, QlikView for iPhone uses GPS to create location-aware reports. For instance, road warriors can use QlikView for iPhone to automatically pull up a data view of a specific supplier, branch office or distributor as they arrive for any site-related visit. And, when sales professionals need to get up to speed on an account before a meeting, they no longer have to start from a list of the 250 accounts in the region. Instead, the iPhone will know where they are located and get swift answers for the account they are walking into.
"QlikView for iPhone tears down the boundaries between mobile and desktop BI," says Deighton. "For years, mobile users have imagined having the ability to get up-to-the-minute data on a company's sales, inventory or finances. QlikView for iPhone makes this a reality. Once users get a taste of real-time access to valid, specific business answers, there's no going back."