Al Jazeera Network has announced a partnership with Strike Media launching its breaking news service to mobile phone users across South Africa.
Al Jazeera Mobile delivers global news headlines and updates to South African subscribers via SMS messages. It is positioned as a genuine alternative to conventional international news channels, with a news focus on key stories from the southern hemisphere.
Al Jazeera's English-language television news channel is already broadcast to more than 140-million homes globally, including 25-million households in Africa. The total number of mobile subscribers in South Africa is set to increase from 49-million in 2008 to 55,3-million in 2010, making the country a priority market for Al Jazeera Mobile.
Mobile users are now able to choose from Al Jazeera Mobile's Politics, Sports, Economics and Breaking News services for key updates straight to their mobile phones or PDAs.
Al Jazeera's director of global distribution Phil Lawrie comments: "The service gives subscribers up-to-the-minute headlines from our Broadcast Centres in Doha, Kuala Lumpur, London and Washington DC. World news moves fast, but so do our viewers – so this launch enables them to keep in touch wherever they are.'
Strike Media was selected by Al Jazeera as its mobile partner in South Africa.