South Africans spend R100-million a year ordering pizzas from Mr Delivery and Standard Bank's MiMoney is looking for a slice. The country's largest home delivery service, Mr Delivery, and MiMoney have entered into a partnership arrangement whereby orders can be placed using the new electronic payment mechanism MiMoney.
MiMoney, powered by Standard Bank, is a virtual payment voucher that can be purchased through self banking channels [internet banking, mobile banking and telephone banking] or from participating sales agents. The virtual cash is then delivered to the mobile phone, and works as a secure alternative to credit card payments.
According to Mr Delivery CEO Laurence Levine, the MiMoney payment option will assist the rollout of the group's growth strategy as it continues to provide alternative convenience solutions to South African homes and businesses.
Mr Delivery has 56 branches nationwide and offers food from a vast range of take-away branches and restaurants around the country.
"We want to at least double that with a range of new delivery concepts in the next 12 months, as South Africans embrace the convenience and possibilities of home deliveries," Levine says.
Since its inception in 1992, Mr Delivery has aimed at extending its delivery services beyond restaurant food. Today the company is the country's largest convenience agency, with more than 100 000 orders delivered monthly, ranging from DVDs, helium gas balloons, airtime, and grocery basics such as milk and sugar.
Having pioneered and perfected the delivery model in South Africa, Levine believes there is a growing acceptance by the local public towards remote purchasing be it via a call centre or online.
"Pressures relating to traffic and time have prepared people to pay a premium for doorstep delivery," he adds.
At present, 35% of all Mr Delivery purchases are made with credit cards and 65% with cash.
Levine would like to reduce the amount of cash handling in the system over time and sites the advent of the MiMoney voucher mechanism as a beginning in that direction.
"Mr Delivery's partnership with MiMoney means that people with neither cash nor credit card on hand can still enjoy the convenience of our services. This applies particularly to students and youngsters who make up a large percentage of Mr Delivery's clientele," he adds.
Levine also believes that parents will be more comfortable giving children access to credit in the form of limited vouchers. Mimoney empowers youngsters with electronic payment means, but without the threat of unlimited, unsupervised transactions using a credit card.
The MiMoney voucher enables users without credit cards to transact online, and also addresses the security concerns that users still harbour in using their credit cards. The MiMoney virtual payment vouchers are safe and convenient. Users will not incur any additional charges from MiMoney in the purchase or use of the voucher.
MiMoney provides students and other credit card free citizens a method for paying online and on .mobi sites, as well as at selected retailers such as Ster Kinekor, Kalahari.net and ExactMusic.
When a MiMoney voucher is purchased through a self-banking channel, consumers are asked to provide their cell phone numbers in the beneficiary reference field. Once that transaction has been completed, an 18-digit voucher number is delivered to the specified cell phone number.
When a MiMoney voucher is bought from a "real world" sales agent, the 18-digit number will be delivered to the designated mobile device upon purchase. This can then be used at any online retailer/service that indicates acceptance of this payment method.
The MiMoney client saves on transaction fees as the merchant carries this cost. The MiMoney vouchers are available in any denomination for amounts of up to R1 000.00 per voucher.