iBurst, has launched its 'My Anthem' campaign in a bid to ensure that every South African knows the words of the national anthem.
The campaign concept is the brainchild of Grant Ions, who was concerned that many people in South Africa don't know their anthem. He approached iBurst, which took up his cause and put together the MyAnthem campaign.
South Africans who don't know the words to the anthem can visit iBurst's myanthem.co.za website. They'll be able to learn the words by downloading the karaoke style device which uses pictures to represent the words and sounds of the anthem. Alternatively, they can pick up a flyer that has the lyrics of the anthem printed on it at major sporting events.
The campaign kicks off with a competition whereby visitors to the site can win three VIP tickets to the Springboks versus British & Irish Lions game on 4 July at Coca-Cola Park.
MyAnthem will be supported by radio and outdoor advertising, as well as flyers handed out at sports stadiums.