Sahara Computers, in association with Intel, has initiated a technology awareness campaign targeting consumers at retail outlets throughout Gauteng.
Called 'Get IT at the Mall', the initiative will focus on information transfer and product demonstrations to educate the consumer on the latest available PC infrastructure, processor technology and peripheral devices.
The strategy is to engage with resellers and use on-site resources to promote the features of the technology and offer end-users advice on critical aspects of the purchasing decision.
"'Get IT at the Mall' is a concept that both retailers understand and consumers can relate to. It has been organised to follow a very successful campaign aimed at users within the education environment, specifically at learners within a number of tertiary institutions. We anticipate an equally strong response from the retail sector," says Gary Naidoo, deputy MD of Sahara.
Sahara attracted a strong response at a number of institutions visited recently, including The University of South Africa (Unisa), The University of Johannesburg and the University of the Witwatersrand (Wits).
Naidoo is keen to capitalise on the interest in technology within the retail space as operators seek to streamline their businesses, enhance service and delivery to compete.
"The retail sector has been identified as a top priority for our company and the quest to drive awareness about the latest available desktop and mobile solutions, education around important elements of the campaign such as the Talk to Sahara initiative and Fetch and Repair Warranty Program," says Naidoo.
Sahara and its reseller partners will display the latest in available desktop, mobile and gaming solutions, digital lifestyle technology and information pertaining to services designed to bolster end-user/ consumer support.
"We are looking very forward to engaging with consumers and providing information that will help in decision making behind investment," says Naidoo.
"We will also have our technical support services partner available to assist people that may be encountering problems with their technology. Consumers will have an opportunity to view and handle solutions and we will have staff available to fulfill the sales process, including details on the Sahara Fetch and Repair warranty program."
Centurion Mall is the first venue earmarked for the Get IT at the Mall campaign which starts on 28 May 2009.