Mobile history will be made by President Barack Obama when he makes his historic speech in Cairo today, as highlights are sent to millions of users via SMS.
The US Department of State has selected global mobile messaging provider Clickatell to build and power the online enrollment process and support the global delivery of "live" mobile speech highlights via SMS during President Obama's speech to millions of international users.
The innovative text messaging service will serve as a "mobile town hall without borders", giving enrolled participants the ability to send SMS response comments via their mobile phone back to the US Department of State regarding President Obama's speech. The US Department of State will post selected comments from global citizens online at www.america.gov/sms-comments.html following the speech.
To ensure broad and easy access to the historic communications event, a global mobile text messaging campaign is being offered outside the US, in multiple countries and languages, to ensure that people throughout the Middle East and other international regions can easily access President Obama's messages.
With more than 4-billion mobile phones in use around the world, SMS is an effective and ubiquitous method to reach the masses.
"SMS allows for mobile social media and information sharing to billions, and the Obama administration continually amazes me as they find ways to communicate to ordinary people with extraordinary messages," comments Pieter de Villiers, Clickatell CEO. "Just about everyone in the world carries a mobile phone, and the use of SMS to communicate important information involved as the conversation happens.
"We are honored to be a part of this momentous occasion in sending millions of messages to interested citizens."