The All England Lawn Tennis Club (AELTC) and IBM has unveiled smart mobile applications designed to transform how fans access information and keep up with the action at Wimbledon 2009.

Since 1990 IBM has worked with the Wimbledon team to send the captured score and statistical data around the world in an instant, keeping on-site broadcasters, media and tennis fans up to date with all the latest scores and statistics.
The Seer Android trial version features location-aware visualisation technology developed for the T-Mobile G1. The augmented reality application acts as a real-time guide and interactive map of the 2009 tournament allowing selected users to see what others can’t, as well as providing up to the second scores.
The Seer Aggregator is a downloadable Twitter application enabling fans to receive specific Wimbledon real-time ‘tweets’ from a variety sources, including players, commentators and a team of IBM scouts at the event.
The Seer Android Beta is an innovative application being trialed at Wimbledon 2009, which takes a live video feed from the handset’s camera, and superimposes content and data associated with various points of interest into that video stream. From tennis to food courts, points of interest throughout the Wimbledon grounds have been plotted using GPS.  
By making use of the T-Mobile G1’s digital compass and precise GPS coordinates, the application offers a ‘heads up display’ to show the user what they are looking at. It augments this with other live data from the scoring systems and IBM scouts reporting from around the grounds, to give the user a comprehensive and dynamic insight into their surroundings. For instance, pointing the camera lens towards a court will not only identify the court number, but also display details about the current and subsequent matches.
Seer Android Beta users can also use the phones’ Map view, which pinpoints their location on a detailed map of the grounds, and can be used as a way finder. The Timeline view is an aggregation of news feeds and updates from IBM scouts, and allows users to see in real-time what is happening around the site.  And a handy ‘Radar’ function indicates the user’s current position and nearby points of interest within range.
The Seer Aggregator is a Twitter application that aggregates all Wimbledon based content into one channel.  It’s a straightforward but intuitive way for fans to make sense of all the action taking place during the two weeks of the tournament.  With its easy-to-use filtering menu system, fans onsite at Wimbledon and around the world can tune into the information that interests them the most.
IBM scouts will be onsite throughout the duration of the tournament providing firsthand accounts and real-time updates regarding queues, seat availability, taxis, general travel information, live match updates and order of play.
The Twitter Aggregator will work with most Java-enabled mobile handsets and is available for download from