Of the 1,95-million applications for learner’s licences in 2008, only 1,074-million were issued, amounting to a pass rate of just over 55%. High failure rates and long retesting delays result in aspirant drivers giving up, leading to an increased number of unlicenced drivers on our roads.
Ypung people are turning to the Chery K53 e-learning portal on MXit to improve their chances of passing their learners and drivers licence tests.
The Chery K53 mobi assist, which is a campaign conceptualised and owned by youth-media specialists Spoken Ink Publishing, is endorsed by Arrive Alive. It is supported on MXit, as a tutorial styled tool that allows users to revise their learners or drivers licence tests by means of five interactive revision tests as well as 20 animated video clips – the clips assist in recalling some of the driver-test requirements.
“According to the Cape Town Metro Police’s quarterly report ending June 2008, almost 20 000 drivers stopped in road blocks around the country were unlicensed. This fact, and the knowledge that the 20 000 only reflects those that were actually stopped by traffic police, has prompted us to become involved in this initiative. We believe any project that has the potential to save lives is important,” says Juan du Toit, international marketing manager for MXit.
“While we can’t guarantee that the partnership between MXit and Chery K53 will churn out a future Jenson Button, we can safely say we feel that the K53 mobi assist will lead to more licensed, responsible and self-confident drivers,” he adds.
The campaign is currently based on two platforms: A short code( www.k53mobiassist.mobi) and on MXit (Tradepost >infotainment >K53 mobiassist).
In the first week of its launch, 83 000 MXit users registered to use the Chery K53 e-learning portal.
Chery K53 mobi Assist is is produced by Spoken Ink Publishing.